Under Wraps: 3 Lesser-Known Reasons Automakers Choose AutoWrap Over Other Protective Films

Tuesday June 28, 2016
Carmakers count on AutoWrap to help preserve their brand all the way to the dealer.
Carmakers count on AutoWrap to help preserve their brand all the way to the dealer.

Protective films may look the same to the untrained eye, but automotive manufacturers know a superior product when they see it. The best exterior masks cling tight, resist scratches, guard against chemical contaminants and applies without difficulty.

Top-quality automotive protective films differentiate themselves through higher performance, offering features no one else can. With that in mind, what can carmakers count on from ABI Tape’s AutoWrap that sets it apart from the rest of the competition?

“American automotive manufacturers produced more than 12 million cars in 2015.”

Protection under pressure
Automotive assembly moves fast and doesn’t let up. Here in America, automotive manufacturers produced more than 12 million cars in 2015, according to the International Organization of Motor Vehicle Manufacturers – that’s roughly 23 cars a minute!

After investing time, money and process changes into accommodating the application of substandard protective films, manufacturers are left with two options, neither of which are ideal: slow production to ensure smooth application, or apply protective films quickly and risk creating channels and bubbles that compromise the integrity of the product.

AutoWrap, however, performs well under both conditions. A few wrinkles and air pockets caused by a speedy application process won’t jeopardize the quality of the protection manufacturers demand from their exterior masking, so long as they go with ABI Tape’s exterior masking products. For OEMs thinking about utilizing AutoWrap at shipping ports, a quick and worry-free application is always a plus when trying to keep a tight schedule.

Safe on fresh paint
OEMs also don’t want to extend their assembly cycles any further by waiting for the paint on their vehicles to fully cure before applying protective films. The wrong masking product can endanger finishes and detailing if applied too soon, and solvents used in paints and clear coats may weaken the mask’s bonding power.

Here again, ABI Tape’s automotive protective films outpace the competition. AutoWrap was designed with these things in mind. Assembly workers can administer AutoWrap directly to freshly painted exteriors without anguishing over possible damage to paint or the effect outgassing might have on the film’s adhesion.

Longer outdoor exposure potential
We’ve shown how high-impact protective masking allows OEMs to sprint through the assembly process, but what about endurance? With our state-of-the-art adhesive technology, AutoWrap has what it takes to withstand the passage of time.

For more information on AutoWrap, reach out to an ABI Tape representative or check out this video.

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